Social networks are online services, platforms, or sites that focuse on building and reflecting social relations among people who share interests and activities.
A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet (such as e-mail and instant messaging).
WEB100 develops niche, professional and corporate social networks.
The main objective of niche social networks is uniting like-minded people. These are specific and clearly defined groups of people with common interests who discuss narrow subject matter, share experience and information. The purpose of niche social networks is close to 100% penetration in the target group.
Professional social network -provides a platform for communities of practice. The purpose of these communities is to bring people who are interested in acquisition and accumulation of knowledge in a particular area together.
Corporate social network - internal communications tool which brings together distributed employees, using blogs, events, bookmarks, and community. The main advantage of enterprise solutions - a collective mind, or so-called "wisdom of crowds", which allows to solve a problem in a non-trivial way and in a shorter time.